Leading athletic shoes and apparel specialist, ASICS America, has been named the Official Apparel Partner of the 2013 Omegawave World Triathlon San Diego, slated for 18-20 April 2013 in Mission Beach, California.
ASICS joins a raft of new sponsors to the event, bolstering on the ground brand engagement with athletes and boosting the International Triathlon Union’s (ITU’s) World Triathlon Series.
Amtrak, Competitor Group Inc, Gatorade, GU Energy, Moment Cycle Sport and TYR Sport have all also been named official local partners of the 2013 Omegawave World Triathlon San Diego event.
As one of eight ITU World Triathlon Series (ITU WTS) events around the globe in 2013, the second edition of the Omegawave World Triathlon San Diego will feature an Olympic-calibre elite field competing on a historic course adjacent to the birthplace of the sport of triathlon.
The Omegawave World Triathlon San Diego is co-produced by USA Triathlon and the Hamburg, Germany-based UpSolut Sports AG and Lagardère Unlimited.
ASICS engagement
Serving as the Official Apparel Partner of the Omegawave World Triathlon San Diego for the first time, ASICS will provide gift certificates for a free pair of ASICS performance running shoes to the top 50 most-improved run split performances from last year’s event among age-group competitors. Participants in both the Olympic-distance and sprint races are eligible.
In addition, ASICS will support the Omegawave World Triathlon San Diego with athlete, volunteer, medical and swim safety t-shirts, as well as apparel for event staff.
“ASICS and the ITU World Triathlon Series are leading brands among the world’s best triathletes, and we are excited to have ASICS play a key role in the upcoming Omegawave World Triathlon San Diego,” said Jamey Sunshine, Lagardère Unlimited Senior Vice President, Corporate Partnerships.
“Given ASICS’ strong presence and popularity within triathlon, we feel this partnership is an excellent match.”
“ASICS is proud to be the Official Apparel Partner for such a prestigious competition and we look forward to beginning this exciting partnership,” added Erik Forsell, ASICS America Vice President of Marketing. “This partnership further strengthens our existing presence within the triathlon space and truly demonstrates our passion and commitment across all sports.”
Last month, Omegawave, a leader in physiological assessment technology, was named the Title Sponsor of the 2013 Omegawave World Triathlon San Diego event.
Other sponsors also prove engaging!
Offering a 30% discount on rail service from Los Angeles and Orange County to Omegawave World Triathlon San Diego participants, Amtrak is America’s railroad, the nation’s intercity passenger rail service and its high-speed rail operator.
Competitor Group (CGI) – the active lifestyle industry’s leading media and event entertainment company – is a media partner for the ITU WTS San Diego event. The aggregate CGI customer base now exceeds 7 million endurance enthusiasts and athletes. CGI’s portfolio of media assets span the full range of the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites.
Gatorade will be on course for all athletes at Omegawave World Triathlon San Diego 2013. Gatorade Endurance Formula is scientifically formulated to meet the specific needs of endurance athletes. It contains a five-electrolyte blend including nearly twice the sodium (200 mg) and more than three times the potassium (90 mg) compared to original Gatorade Thirst Quencher.
GU Energy Gel is the official gel of the Omegawave World Triathlon San Diego, and will also support all the athletes participating at the event.
Moment Cycle Sport returns as the Official Bike Mechanic Service of the Omegawave World Triathlon San Diego. ‘San Diego’s only fit-first bike shop’, Moment Cycle Sport leverages technology to enable its customers to reach the limits of their athletic potential. Moment Cycle Sport will provide bike mechanic support for athletes competing in the San Diego event.
TYR returns an official partner for the Omegawave World Triathlon San Diego. TYR engineers technical apparel and equipment for swimmers and triathletes. Named after the Norse god of warriors, TYR is ‘dedicated to re-imagining technologies that help athletes attain peak performance.’
Calling all triathletes…
In addition to elite and paratriathlon races, the 2013 Omegawave World Triathlon San Diego event features top-flight Olympic- and sprint-distance age group races, as well as an Olympic-distance relay and an aquabike event, offering amateurs the chance to compete in the same epic venue as the world’s best athletes. The 2013 Omegawave World Triathlon San Diego also serves as the USA Triathlon (USAT) Club National Championships.
Nearly 2,100 amateur triathletes aged from 14 to 90 years old, from 42 US states and 16 countries, competed at the 2012 World Triathlon San Diego.
This month’s Omegawave World Triathlon San Diego will also be televised live in the United States on Universal Sports Network and UniversalSports.com on 19-20 April.
www.asicsamerica.com
www.amtrak.com
www.competitorgroup.com
www.gatorade.com
www.GUenergy.com
www.momentcyclesport.com
www.TYR.com
