Leading UK mass participation events company Human Race is on the look-out for a Community Marketing Executive to work in its Chessington, Surrey office. The deadline for applications is Monday 26 August 2013; and a full job description and outline of the application procedure can be found online.
Based in Chessington and managed by experienced individuals from the sports industry, Human Race is building a team of industry professionals to deliver, create and acquire mass participation events.
At the heart of Human Race and its events is a community of participants, with whom the company communicates through database, social, online and live face-to-face touch-points. Human Race is increasingly aiming to engage with its members ‘in a bespoke and personal fashion with the aim of increasing loyalty and customer retention alongside continually aiming for community growth.’
Human Race aims to support its community – from event discovery, to completion and beyond. This area is of particularly key importance to the overall business strategy and therefore this new role provides an opportunity for someone to have a big impact on the commercial success of the company.
The Community Marketing Executive will be involved in implementing marketing and communications strategy to existing members of the Human Race community – with a focus on online platforms and e-communications.
Reporting to the Senior Marketing Manager, during the initial period in the role, the Community Marketing Executive will be focused specifically on the delivery of the Human Race e-comms strategy. This will involve building, creating and sending customer communication emails (newsletters, sales HTMLs and participant race-communications) occupying approximately 70% of their time.
Key duties:
- To manage the delivery of the Human Race CRM and e-CRM strategy, with the ultimate aim of driving entries, sponsor/partner engagement and drive customer loyalty
- To create and distribute pre-race, post-race, sales and newsletter emails and HTMLs
- Ensuring rights delivery for Human Race Sponsors and Partners across online, database and social platforms
- To manage back-end website updates and content management
- To manage Human Race social media platforms
- To drive content generation from events and media days including video footage and distribute across Human Race community platforms
- To support with continual development of the Human Race website and updating with fresh content
- To drive the growth of the Human Race loyalty scheme and Club
- To manage the community merchandise strategy
- To devise and implement competitions to increase community engagement
- To provide on-going reports and measurements of success against community marketing activity
- To attend Human Race events with a broad commercial role and write post event reports, requiring frequent working weekends
Skills
- Marketing / CRM / customer marketing
- A strong working knowledge of HTML design and e-communications software
- A strong working knowledge of website content management systems
- Proficient design skills (Photoshop or indesign)
- Experience of videography and editing skills
- A good understanding of social media
- Creativity and flair
- Communicate clearly and concisely, both orally and in writing
- Good planning and organisation skills with an efficient work speed
- Ability to work to meet schedules and timelines, good time management
- Attention to detail
- Empathy for the customer / Human Race members
Qualifications:
- Graduate – preferably with IT / CRM & marketing focus
Work Experience:
- Minimum 1 years work experience preferable
Salary range:
- £17k – £21k
Application:
- Please submit a covering letter and CV noting current salary by Monday 26 August 2013 via email to: dan.lipman[at]humanrace.co.uk
Human Race is the UK’s largest and most diverse mass participation events company; owning and delivering 55 events in triathlon, cycling, running, duathlon and open water swimming for over 50,000 participants of all abilities and ages each year. The highly prestigious portfolio of events includes 11 triathlons, nine cycling events, 10 running events, 7 open water swims and 6 kids events.
These events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first timers aged from 4 to 80, through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.
