On, the running shoe company built on patented Swiss technology, has re-engineered its Cloudrunner to ‘combine the best stability with a light and natural running feel.’
“The re-engineered Cloudrunner brings the signature On feeling of running on clouds to a new level”, said Olivier Bernhard, the 6-time Ironman Champion and Co-Founder of On. “It offers a minimalist solution for high-impact runs, long training runs and off-road training where additional underfoot protection and stability is needed.”
The Cloudrunner’s patented CloudTec system now features 15 enforced rubber ‘Cloud’ elements that ‘make concrete easy and transform heavy impact into a light, natural running sensation.’ The On Cloudrunner is also equipped with the all-new Speedboard to unleash the natural energy of runner’s feet. According to the company, it promotes an efficient running gait to maximize performance. The Speedboard is placed between the CloudTec sole and the foot. Its four functional layers set the specific impulse for the foot to move in a natural motion.
The Cloudrunner, which weighs 9.5/11.1 oz (with weight based on US women’s size 7 and US men’s size 8.5), is immediately available for both men and women in Anthracite/Methyl, Tibetan Red/Limelight and Grey/Salmon for a suggested retail price of £125.
The 2013 On collection includes the ultra-light Cloudracer, the popular Cloudsurfer, the female only all-white Cloudsurfer Prism Edition, the re-engineered Cloudrunner and the fun Cloudster.
On – the Swiss sports start-up and run shoe specialist – has had a busy start to 2013. The brand won a prestigious Gold Award from the international sports goods convention, ISPO, for Best Performance Shoe. Meanwhile, following aglobal sponsorship deal recently signed with coaching and triathlon team powerhouse, teamTBB, On has also signed an endorsement agreement with XTERRA World Champion Lesley Paterson.
