The PPD Beach2Battleship long distance and middle distance triathlons are raising a glass to RA Jeffreys Distributing Company, which will be the exclusive beer distributor and headline sponsor of the events’ 2013 finish line festival.
On 26 October, thousands of spectators will line the streets of Wilmington, North Carolina, to cheer on more than 2,200 family members and friends competing in the sixth annual PPD Beach2Battleship Triathlon. The participating athletes represent nearly all 50 US states and many overseas countries in the Mid-Atlantic region’s largest triathlon.
R.A. Jeffreys will be providing Michelob Ultra and Natty Greene beer for participants and spectators at the event finish line.
“Our product advertises a lifestyle for people on the move, and this fits our marketing strategy,” said Bill Rhodes, Event Marketing Manager for R.A. Jeffreys. “We are excited to be involved in an event that brings in such positive impact for the city and look forward to remaining a solid partner for years to come.”
Dick Jones, CEO of the Wilmington Family YMCA, said “This partnership with RA Jeffreys is a perfect fit for our event. We are grateful for their continued support, and all the athletes and spectators will be glad to see them at the finish line, as well.”
The RA Jeffreys sponsorship was secured by Erin Hogston, Sales and Marketing Coordinator of Set Up Events.
RA Jeffreys has been an integral part of Eastern North Carolina since 1923. The business represents a major economic force by generating significant jobs, wages and taxes for the local community. RA Jeffreys’ contributions benefit local chambers of commerce, law enforcement agencies, schools and universities, arts and entertainment venues, festivals, literacy programs, sporting events and fitness and recreational events.
PPD Beach2Battleship is produced by Set Up Events; and the event has been ranked among the top five iron distance triathlons in the world by Triathlete magazine. More than 2,200 athletes from 45 US states and 10 nations will participate in 2013, helping to generate more than US$4 million in local economic impact.
Funds raised benefit the Wilmington Family YMCA. The full iron distance triathlon includes a 2.4 mile swim, a 112 mile bike ride and a 26.2 mile run, and the event also offers a half iron triathlon course. The race starts in Wrightsville Beach, winds through New Hanover, Pender, Sampson and Bladen counties and ends in downtown Wilmington.
Set Up Events, one of the US nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2013 Set Up Events will produce over 150 triathlons in 8 states totalling over 64,000 registrations.
www.beach2battleship.com
www.rajeffreys.com
www.wilmingtonfamilyymca.org
www.SetUpEvents.com
