SportPursuit, the pioneering sport flash sales website, has been following the journeys of four age group athletes who took on Ironman UK 2013 in Bolton this August. As a collective, Team SportPursuit illustrates four stories of determination. Each athlete has individual goals, but each convey the same sense of achievement.
As noted by SportPursuit…
“Typically, most sports businesses choose to champion the elite athlete, sponsoring a team of pro athletes in order to endorse and lend credibility to their product. There is no shortage of perks for the modern pro-athlete. What there is a shortage of is people championing the everyday athlete; the unsung hero. That’s what Team SportPursuit is about – giving unsung heroes the opportunity to feel like a pro for the day. Our heroes are our members – they are why we do what we do – so we choose to hero them.
“We selected four of our members who applied to be part of Team SportPursuit at Ironman Bolton 2013 and gave them a spot in the sold out event. Our team is made up of everyday athletes, chosen not just for their physical abilities but because to us they represent what sport should be about; commitment, passion, determination and sport for personal enjoyment and achievement, not for money or fame.”
In the lead up to the event SportPursuit followed the athletes’ journey through their blog diaries which culminated with a full film crew following them on the day. The flash sales retailer captured them overcoming an inability to swim, tackling an Ironman distance for the first time and an attempt to qualify for Kona, the mecca of Ironman, for the eighth time.
www.sportpursuit.com
www.ironmanuk.com
