220 Triathlon is marking its 25th anniversary as the UK’s number one-selling triathlon magazine with a new ‘striking and sophisticated redesign’.
The 300th issue, on sale in newsstands today, 27 May 2014, boasts a modern and innovative new look reinforcing the brand’s ‘authoritative yet accessible’ message. Key features of the redesign include a refreshed logo, new fonts and colours, an updated flatplan and a cleaner design throughout.
The title will also benefit from an improved paper stock and new matte cover finish, and will now draw on its close relationships with the sport’s leading athletes to produce quality bespoke cover shots for every issue.
Key changes include:
- Extra editorial pages added; catering to reader requests for more gear reviews, nutrition and targeted training advice
- An upsized upfront section now including four pages of the hottest new kit, while an expanded performance section brings triathletes three targeted features and training sessions for all levels of ability: beginner, intermediate and advanced
- A new physio page has been introduced and the magazine’s nutrition coverage has also been increased
Helen Webster, 220 Triathlon Editor, said “For 25 years, 220 Triathlon has been the essential guide to the world of tri with trusted content, a loyal subscriber base and a high level of reader satisfaction. This exciting redesign retains this level of value and quality and brings readers even more training, advice and gear than ever before in a more sophisticated package.
“With increased investment in our leading website, 220triathlon.com, and our recent acquisition of the Triathlon Show, the future’s looking bright for 220.”
The 300th issue is packed full of the latest news, kit and performance tips, with special features examining the past, present and future of tri. There is also an exclusive covershoot and six-page feature with the Olympic-medal winning Brownlee brothers, who reveal how to bike stronger; and the launch of a competition to find a reader to train with four-time Ironman World champion Chrissie Wellington for a year.
This issue also sees 220 Triathlon partner with ‘mobile-augmented reality company’ Blippar for the first time. Bonus interactive content will include behind the scenes interviews and video footage from the Brownlee shoot, an exclusive interview with cycling legend Chris Boardman and 25th anniversary video messages from some of the biggest names in triathlon.
220 Triathlon magazine has been the UK’s bestselling triathlon magazine since its launch in 1989, and has monthly circulation of 26,606 (combined print and digital ABC Jan-Dec 2013).
In March 2013, Immediate Media Co, the company behind leading UK triathlon magazine 220 Triathlon, acquired The Triathlon Show, the UK’s premier multisport and endurance exhibition, from TCR Shows for an undisclosed sum.
220 Triathlon magazine is fully owned by Immediate Media Co, which was itself formed on 1 November 2011. (Immediate Media Co is owned by Exponent Private Equity.) Its wholly-owned brands also include Radio Times, olive, Homes & Antiques and specialist titles including Perfect Wedding and Junior. It publishes BBC Top Gear, BBC Good Food, BBC EasyCook and Lonely Planet Traveller magazine on behalf of BBC Worldwide and a number of other titles, including BBC History, Gardeners’ World, Focus and the CBeebies portfolio, under licence.
The company also publishes leading digital brands such as MadeForMums.com, loveyourhair.com and visordown.com. With 850 staff in London and Bristol, Immediate Media Co claims over 1 million subscribers, a brand reach of over 11 million UK consumers and revenues of £150 million per annum.
www.220triathlon.com
www.immediate.co.uk
