The team at Just Racing UK has confirmed that ERDINGER Alkoholfrei, ‘the refreshing isotonic recovery drink’, will continue to support its events across the 2014 racing calendar.
(This latest sponsorship extension with Just Racing follows recently confirmed deals with Xtra Mile Events and One Step Beyond – putting ERDINGER Alkoholfrei beer on the map with key multisport event firms across the UK.)
ERDINGER Alkoholfrei has been available in the UK for a number of years, but is much better known in Germany as a refreshing isotonic sports recovery drink for endurance athletes. The brand has been sponsoring endurance events in Germany for over 10 years. In 2013, the brand sought to build on this success in the UK.
ERDINGER enjoyed a year-long partnership with the Just Racing UK team in 2013, supporting The Beaver (British Middle Distance Triathlon Championships) in May, and again at Challenge Henley in September.
Waltraud Kaiser, ERDINGER Export Director said “We’re very happy to announce that we will continue working with the team at Just Racing UK, following a very successful partnership in 2013. We thoroughly enjoy the energy that the team have, and believe that the positive team spirit and culture very much matches that of the ERDINGER brand.”
Waltraud Kaiser continued, “We are looking forward to helping Just Racing UK athletes celebrate their racing achievements, and will be offering free samples along with a number of exciting competitions to win merchandise.
“Our focus is on grassroots sport; this means that we want to be in the right place, at the right time for athletes. For us this means the end of training sessions and race finish lines – making this a perfect place for us to meet athletes.”
Alan Rose, Just Racing UK Event Director said, ‘What a fabulous and energetic brand for us to have on-board; we are delighted to continue the partnership with ERDINGER Alkoholfrei. They offer real value to our events and we look forward to enjoying a refreshing, isotonic recovery drink with you all on the finish line!”
www.erdinger-alkoholfrei.co.uk
www.justracinguk.com
