HOKA ONE ONE, a division of Deckers Outdoor Corporation, continues to gain momentum – with its claim to be ‘the fastest growing running shoe brand in the world’. The brand is now introducing new models for spring 2015.
The flagship shoes of the new line are the Constant, a smooth-riding, stable road shoe, and the Challenger ATR, a lightweight, versatile trail runner.
“In the past two years HOKA has opened over 500 new doors in the US alone,” said Jim Van Dine, HOKA ONE ONE President. “We’ve dramatically increased our line to meet the needs and demands of a broad spectrum of the running community, incorporating our signature cushioning technology into every shoe we offer. Every shoe has its own unique characteristics of ‘ride’, cushioning and inherent stability. We believe we now offer a line of shoes that will meet the needs of the vast majority of runners.”
The new Constant road shoe offers the most stable ride and generous fit in the HOKA line-up. The combination of cushioning EVA and RMAT high-rebound material delivers guided stability and increased durability, while an over-sized active foot frame provides support.
A mono-wrap tongue coupled with asymmetrical lacing supports the foot through the arch while reducing pressure across the top of the foot. The Constant will be available at specialty running stores for a suggested retail price of US$160.
For off-road runners, HOKA’s new trail shoe, the Challenger ATR, features the lightweight, smooth-riding characteristics of the award-winning Clifton shoe and supplements these features with increased support in the upper and a more aggressive outsole. Independent rubber pods with 4mm lugs provide for adaptive, all-terrain traction on a variety of surfaces. This versatile, all-terrain shoe weighs in at 8.6 ounces (men’s 9) and will be available for a suggested retail price of US$130.
The Vanquish, Valor and Odyssey will also be available at running specialty as well as select outdoor and sporting goods retailers in spring 2015. The Valor, MSRP US$150, features an ultra-sized, over 30mm, midsole to deliver a highly cushioned, smooth ride. The Vanquish, MSRP US$170, is a responsive performance road running shoe. The Odyssey, MSRP US$130, is a lightweight, smooth-riding road shoe.
In addition to these new releases, the Conquest and Bondi 3 will see updates to improve durability and fit.
The entire spring 2015 HOKA ONE ONE collection will be on display during the 2014 Outdoor Retailer Summer Market at booth #37078 in Salt Lake City, Utah on 6-9 August.
HOKA ONE ONE is billed as ‘the fastest growing, premium running shoe brand in the world.’ Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of runners who enjoy the unique ride the shoes provide.
HOKA ONE ONE is owned by Deckers Outdoor Corporation – a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.
The company’s portfolio of brands includes UGG, Teva, Sanuk, TSUBO, Ahnu, MOZO, and HOKA ONE ONE. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including company-owned websites.
www.hokaoneone.com
www.deckers.com
