Alii Lifestyle, by Active Angelz, an emerging line of women’s sport fashion apparel has announced today that on its two year anniversary of operations, the business has surpassed sales, distribution and social media goals.
Created in the heart of the triathlon community of San Diego, California, Alii Lifestyle officially launched at Interbike in 2012. Founded by lifetime athlete and Ironman competitor, Andi Neugarten, the line includes fashionable gear for cycling, triathlon, running, swimming and lifestyle. The company delivers ‘high performance sport fashion apparel for women, combining Italian performance fabrics and fashionable styling with a made in the USA label.’
Alii Lifestyle has implemented social media and grass roots marketing to expand its brand message. The social media campaign has gained popularity with more than 7,500 Facebook followers and more importantly, it has helped create a community of mutually supportive women engaging in healthy, athletic lifestyles.
Neugarten said, “I am thrilled by the enthusiastic response to Alii Lifestyle. Positive customer reviews are my motivation! I was inspired to design a better alternative to performance apparel because I could not find clothing that was made from great performance fabrics, fitted me perfectly and still looked fashionable and feminine.”
She added, “We have had two great years and are thankful for the support of our customers, retailers; suppliers, factories and many partners.”
www.aliilifestyle.com
www.activeangelz.com
