SilverLine Global, the digital media activation platform for endurance events, has announced that Brooks Running Company has signed on to sponsor SilverLine’s new Event Challenges platform. Developed in partnership with Strava, the Event Challenges are virtual participatory contests designed specifically for event managers and sponsors.
The partnership launches with the Marine Corps Marathon Challenge Series sponsored by Brooks – a three challenge series designed specifically for the 40th Marine Corps Marathon. Brooks will sponsor October’s ‘Welcome to Taper Town’ Challenge and the “Honor our Veterans” Challenge — a post-event celebration designed to engage the MCM running community after the event.
Each week throughout the Challenges, Brooks will award a Brooks Run Happy Package to one MCM Challenge participant chosen at random. Winners will receive their choice of Brooks Shoes from brooksrunning.com, and will also receive a pair of Brooks socks and a Brooks hat.
“As one of the most innovative brands in the running community and long-time sponsor of the Marine Corps Marathon, Brooks is a natural partner to activate through our Event Challenge platform,” said Jayme Anne Goldberg, co-founder, SilverLine Global.
“Our virtual events deliver an untapped digital asset for Brooks while complementing their strong offline event activation around the Marine Corps Marathon. This partnership with Brooks demonstrates how we can help a sponsor build a custom, branded digital activation experience through the SilverLine platform.”
“As the Official Apparel and Footwear Sponsor of the Marine Corps Marathon, Brooks Running takes extreme pride in our partnership,” said Angie Corbett, Event Marketing Manager, Brooks Running Company.
“Our employees can’t wait for October to roll around as we bring over 40 employees to this yearly event! This year we are very excited about the opportunity to partner with SilverLine and the Marine Corp Marathon to build a digital event for others to participate that might not be making the trip to DC for the Marathon.”
Working with both event properties and directly with brand sponsors, SilverLine will announce several other event challenge programs in the coming months.
www.silverlinechallenges.com
www.silverlineglobalinc.com
www.brooksrunning.com
www.marinemarathon.com
