Buff, the creator of versatile performance headwear for runners, cyclists and outdoor enthusiasts, has added OutsidePR to its agencies of record, alongside Pale Morning Media. The outdoor firms will ‘strategically align their resources to further elevate the technical headwear brand within the US outdoor and endurance sports markets.’
“We’re looking forward to expanding our public relations efforts to tap into new and emerging markets,” said Shirley Choi Brunetti, Vice President and General Manager of Buff. “With Buff manufacturing multifunctional lines of headwear spanning a variety of sports and activities, this partnership will be instrumental in appealing to a larger lifestyle consumer base.”
Buff established its US presence in 2003 and has developed a strong following among outdoor fitness and adventure enthusiasts drawn to the brand’s product versatility and simplicity. With growing popularity among ultrarunners, cyclists, skiers and snowboarders, Buff notes that its ‘technical performance and element protection capabilities have put the performance apparel line on athletes’ must-have essentials list for training and racing.’
“OutsidePR’s team of ultrarunners, skiers, cyclists and yogis was a natural choice for some of our new strategic initiatives,” said Erin Duckhorn, Marketing Manager at Buff. “The agency is known for its successful record of bringing interesting brands to the forefront of the media landscape and engaging a broad range of endemic and mainstream consumers. We think that by adding them to Pale Morning’s team of avid fishermen and outdoor enthusiasts, we’re building a great PR team.”
Founded in the early 1990s, Buff is an original multifunctional headwear brand, having ‘premiered and innovated the tubular headwear category.’ Partnering with manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as COOLMAX, Polygeine, Polartec and 100 percent Merino wool, BUFF has built a lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options.
Buff models are sold in more than 70 countries across the globe and top outdoor sporting retailers across the US. Buff is headquartered in Spain and its US subsidiary, Buff Inc, is located in Santa Rosa, California.
OutsidePR notes that it builds brand awareness for clients in the outdoor, fitness, endurance and ski industries. Representing brands such as GU Energy, Ahnu, Cotopaxi, Moji, AlterG, Beyond Coastal and BULLS Bikes, OutsidePR is a leading public relations agency and is based in Sausalito, California.
www.Buffusa.com
www.OutsidePR.com
