After two successful years sponsoring UK triathlon events, ERDINGER Alkoholfrei, the non-alcohol beer and ‘refreshing isotonic recovery drink’, has announced an expanded event sponsorship program in 2015.
ERDINGER Alkoholfrei will sponsor 44 events located all over the UK this year. Triathlon is still the main focus of the campaign but for the first time the schedule includes the ASICS Greater Manchester Marathon, as well as the Cambridge Half Marathon for the second year running. Cycling is also represented with Prudential Ride London in August 2015.
Export Director, for the private brewery ERDINGER Weissbräu, Waltraud Kaiser, said “We want to be in the right place, at the right time for athletes. For us, this means expanding our portfolio across the endurance events in the UK and to get as many samples into athletes’ hands as possible. We aim to aid their recovery in a healthy way with our top quality product produced according to the German Purity Law of 1516.”
The expansion of the ERDINGER Alkoholfrei event sponsorship program is seen to be a testament to the positive response that has been received from event organisers, athletes and the wider triathlon community. Waltraud Kaiser is keen to promote this. “The isotonic recovery benefits of our ERDINGER Alkoholfrei have resonated very strongly with triathlon and endurance athletes in the UK,” he said.
A variety of distances and disciplines will be covered in 2015, from duathlon and triathlon to sprint and long course. The aim is to ensure that ERDINGER Alkoholfrei can support both serious athletes as well as first-timers at such events as Blenheim, the Outlaw and Windsor Triathlon.
www.erdinger-alkoholfrei.co.uk
