Following its second Global Triathlon Conference in Roth, Germany, Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and business of triathlon internationally, is gearing up for a range of activities at Interbike this month.
Interbike and TBI have again joined forces to host the Triathlon Pavilion at this year’s Interbike show. The dedicated area – #20231 – is centrally located on the show floor, and brings together all things triathlon.
Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nevada on 14-15 September 2015, followed by the Interbike Expo on 16-18 September 2015.
The Triathlon Pavilion is billed as ‘the best place to be located if you focus on or want to expand your business reach to triathletes, a growing segment of the bike industry.’
- 25,000 square feet for 2015 (sold out)
- Workshops in the Triathlon Lounge within the Pavilion
- ‘Pinot and Pints’ reception Wednesday night at 5pm
- Lots of triathlon talk, leads to be found and business to be done
TBI has a full slate of activities during Interbike. Industry players can join the TBI team at booth 20231 for the following presentations/discussions:
| Date | Time | Topic | Speaker |
| Wed, 16 Sep | 11:00am | The Bikes Next Year’s Tri Bike Customers Will Buy | Dan Empfield |
| Wed, 16 Sep | 2:00pm | The Power of Merchandising | Mike Plant |
| Wed, 16 Sep | 3:00pm | “US Triathlon Research Study” What does it mean for the bike industry? | Jack Caress |
| Wed, 16 Sep | 5:00pm | Pinot & Pints Reception | Join for wine, beer and networking |
| Thur, 17 Sep | 9:15am | The Power of Merchandising | Mike Plant |
| Thur, 17 Sep | 10:00am | Motion Capture for Bike Fit | Dan Empfield |
| Thur, 17 Sep | 11:30am | Proper Tri Bike Spec | Dan Empfield |
| Thur, 17 Sep | 1:30pm | “US Triathlon Research Study” What does it mean for the bike industry? | Jack Caress |
Triathlon Business International is dedicated to promoting the sport and business of triathlon. TBI’s members can participate in and access: conversations that will impact the development of triathlon around the world; initiatives regarding industry rules and standards; statistical data on sell-in and sell-through of events, products and services of related industries; and legal, legislative monitoring and action on behalf of all industry suppliers.
