Performance headwear specialist Headsweats is offering up the chance to win headwear as the company becomes an exclusive sponsor of NBCSN’s ‘Ask Bobke’ segment of the 2015 Tour de France coverage. The colourful commentator’s primetime and late night tour coverage will run each day of the 21 day-long race from 4-26 July 2015.
“Bob Roll is a one-of-a-kind commentator who has made Tour de France television coverage a highly-anticipated event in itself,” said Headsweats President Mike McQueeney. “Headsweats is thrilled to be to be sponsoring the ‘Ask Bobke’ segment, and we can’t wait to see what he has in store this year.”
During the on-air coverage of the Tour, fans will have the chance to win exclusive Headsweats products, including hats signed by Bobke himself. Athletes can visit Headsweats’ Facebook page for additional contests and giveaways throughout the tour.
An official Tour de France sponsor since 2008, this will be Headsweats’ fifth consecutive year as the exclusive sponsor of the ‘Ask Bobke’ segment. Additionally, Headsweats sponsored NBCSN’s coverage of Criterium International, Paris Roubaix, La Fleche Wallonne, Liege Bastogne Liege, and Amgen Tour of California earlier this year.
Headsweats will also sponsor the Criterium du Dauphine in June, the US Pro Challenge in July, the UCI World Road Championships in September, and Paris Tours in October.
The Headsweats line includes ultra-light, wicking performance headwear that has built a following across the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with a focus on customer service, has established Headsweats as a leading player for more than a decade.
‘With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear.’
