Interbike, the largest bicycle industry trade show in North America, has announced a new partnership with Yakima to create ‘North by Northwest’, a unique community space at the show that will highlight brands from The Pacific Northwest while providing attendees with a comfortable place to gather and enjoy a variety of different events, foods, and music.
Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nevada on 14-15 September 2015, followed by the Interbike Expo on 16-18 September 2015.
Yakima will be the anchor brand in the new area and will work closely with the Interbike team to create the overall feel and vibe. Shower’s Pass has signed-on to participate in the space, while several others have already expressed strong interest.
“The whole idea of curating this space around the Northwest was presented to us by the Yakima team because they wanted to approach the show from a different angle,” said Pat Hus, Vice President of Interbike.
“We saw it as an opportunity to shine a bright light on a region that has really become an incubator of innovation and design. There are so many great companies creating amazing products in the Northwest, that it was a natural addition.”
Within the North by Northwest area, interested Northwest brands will have the opportunity to show their products on one of Interbike’s new ‘Kickstand’ units. These stylish, low-cost turnkey displays are available in three different options – for bikes, apparel or accessories. A very limited number of the Kickstand units will be available within the North by Northwest area.
“We’re excited to create something new and original at Interbike,” said Jason McGibbon, Yakima’s Global Senior Director of Sales. “We hope to make North by Northwest a must-attend destination at Interbike so that retailers from around the world can see the creative products that originate in the Pacific Northwest.”
