Pearl Izumi, maker of ride, run and triathlon performance apparel that ‘empowers athletes to perform better 365 days a year’, has hired Verde Brand Communications as its public relations and brand communications agency of record.
As neighbours in Boulder County, Verde’s Boulder staff will become not only partners in the office, but on Pearl’s legendary lunch rides and runs, as well.
“Verde’s integrated brand communications, creative storytelling, and authentic passion for cycling and endurance sports is the perfect fit for strategizing and executing our exciting brand direction,” said Geoff Shaffer, Vice President of Global Brand Marketing at Pearl Izumi.
Verde will aim to amplify Pearl Izumi’s global marketing campaigns – Ride365 and Run365 – to bring stakeholders a product and brand experience driven by passion for athletes and innovation. Verde will provide strategy and execution with a blend of new and traditional public relations, digital content, and the rollout of patented technologies and product collections.
With offices in Jackson, Wyoming; Durango and Boulder, Colorado – Verde Brand Communications is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability.
Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike and snowsports, as well as in the consumer electronics, pet, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets.
Pearl Izumi is a leading international brand in the manufacture of high-performance, high-tech sports apparel and footwear for avid cycling, tri and running enthusiasts. Based in Louisville, Colorado, a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, which is located in Irvine, California.
www.VerdePR.com
www.pearlizumi.com
