Triathlon Business International (TBI) has finalized plans with TEAMChallenge to host the second Global Triathlon Business Conference on 9-11 July in Roth, Germany. The conference is taking place in conjunction with DATEV Challenge Roth on 12 July.
The inaugural TBI Global Conference was held in September 2013 in London, preceding the ITU Triathlon World Championships Grand Final. As noted by TBI, it was a highly successful forum for businesses and those multisport professionals who make their living in the fastest growing sport in the world.
“This is an exciting opportunity for TBI and Challenge Family to bring together the world’s multisport decision-makers at the world’s largest long distance event, Challenge Roth,” said TEAMChallenge CEO Felix Walchshöfer. “Most European decision-makers within the sport will be coming to Roth in July, so it makes sense to partner with TBI to create a symposium where business leaders can acquire new information, make new contacts and advance their business and the business of triathlon.”
The second TBI global conference will target global equipment and apparel manufacturers, service providers, technology providers, industry executives, event directors, coaches and other professionals who operate in the swim-bike-run world.
The conference will focus on the business of the sport – trends, challenges, growth forecasts, promoting the sport, new technology, social media and mobile trends; international mergers/acquisitions; and other topics designed specifically to bring insights into the market forces that shape the globalization and growth of triathlon, and its related sports of swimming, biking and running.
“When Felix [Walchshöfer] and I first started talking about Challenge Family hosting a conference during Challenge Roth, it immediately made perfect sense,” said TBI President Jack Caress. “With so many major multisport decision-makers already in Roth for the race, it’s a prime opportunity to talk about how we can advance the sport from a global business perspective, which will translate into more growth for the sport.”
As new information about the 2015 TBI Global Business Conference becomes available it will be posted on TBI’s website and Facebook page.
Triathlon Business International is dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, TBI’s mission is to leverage the knowledge, talent and resources of the leaders in triathlon to the benefit of the sport.
Its overarching goals are to increase and retain advocates of and participants in triathlon, and to foster a positive image of the sport globally. To get information about becoming a member of TBI, or for pricing and contracts for the Triathlon Pavilion at Interbike on 16-18 September 2015, email feedback[at]triathlonbusinessintl.com.
The Challenge Family series of triathlons features 44 full and half distance races in 19 countries around the world, including the world’s largest long distance triathlon – Challenge Roth in Germany. The birthplace of the Challenge Family, Challenge Roth now features over 5,500 athletes and 220,000 spectators and is home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR).
Since 2002, races throughout Europe, UK, Australasia, Asia, North America and South America have joined Roth. Together they aim to provide athletes with a new experience of long distance racing with a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth.
www.triathlonbusinessintl.com
www.challenge-family.com
