SilverLine, the specialist digital media activation platform for endurance events, has released a case study documenting how SilverLine and event partner DelMoSports achieved a significant return through a sponsored digital media campaign this spring.
Recently recognized for innovations in video marketing as part of the presenting speaker line-up at the 2016 Brightcove PLAY conference, SilverLine works closely with events and publishing partners to ‘realize the inherent digital media value associated with endurance sports events’.
SilverLine’s media technologies aim to create an ‘efficient buying pipeline between brands and the influential audience of mass participation events.’
The case study entitled, ‘Confessions of a Race Director’ explores how SilverLine executed on a strategy to leverage DelMoSports’ five-part weekly sponsored video series to drive customer acquisition and new media revenue for its events.
The case study showcases… ’how one event producer with just 5,000 athletes delivered a 48% increase in registrations and 20x his audience in video viewership in a single month… in the off season; and with zero budget.’
The ‘Confessions of a Race Director’ case study is available as a free download on SilverLineAthletics.com. Events interested in joining the SilverLine Network can contact the company, before its current cut-off of 30 June 2016.
Including sections on the myth of video production, the significance of a distribution strategy, and the impact on brands, events and athletes, SilverLine adds that the case study demonstrates how a comprehensive approach to digital activation can create substantial returns for events.
“This case study was created for our event partners in order to show a real-world example of how they can extract value from their digital assets with minimal complexity and cost,” said Jayme Anne Goldberg, co-founder and CEO, SilverLine.
“At the same time, this study showcases how one campaign, with one event company, conducted over one month can create significant results for a brand. There is an amazing opportunity for brands looking to reach influential athletes across the thousands of events connected into the SilverLine network.”
SilverLine works closely with event management and publishing partners to ‘bring online what has been a historically offline sponsorship economy in the endurance sports industry’. SilverLine adds that it makes it possible for buyers across the modern media landscape to harness the power and resonance of event sponsorship.
Those interested to learn more, contact the company via web form, or via email info[at]silverlineathletics.com or by phone +1 215 395 9455.
