Aqua Sphere UK, the premium swimwear and swim accessories specialist, has announced a robust year on year sales increase of 9%. The company has reported a strong 2016 thus far, and has seen growth across all categories of its established Aqua Sphere brand as well as ‘significant sales in its new MP brand, the partnership with Olympic legend Michael Phelps and Hall of Fame coach Bob Bowman aimed at the competitive swimmer’.
Aqua Sphere notes that is committed to continually innovating and, as well as a number of developments across its fitness swimwear range for 2017, the company is launching its new entry level swimming goggle, the Kameleon, which ‘delivers excellent construction properties and Aqua Sphere’s signature 180 degree panoramic vision at a keen price point’.
For 2017 the company is announcing a significant investment in a new global marketing campaign that aims to underline its credentials as the key swimming brand for the everyday swimmer. The #TrueSwimmer campaign will target the… ‘everyman and everywoman who just love to swim, whether his or her goals are to clear their mind, get into shape, push themselves to complete an open water swim or triathlon or just to have some valuable ‘me time’ in the pool’.
Aqua Sphere believes it is the only brand that can ‘speak with integrity to the people who just love to swim and can offer them innovative products which deliver proven comfort, performance and style to enhance their swimming enjoyment, helping them achieve their swimming goals’.
The new#TrueSwimmer campaign is set to roll out from January 2017 across a range of digital and print platforms and is set to be Aqua Sphere UK’s biggest marketing investment to date.
