Event organising firm SME360 has announced the acquisition of Challenge Shepparton from the local organising team, effectively taking on the management and organisation of the popular Challenge Family branded event in Victoria, Australia. With plans to focus on the Asia Pacific region, Australian company SME360 (Sports Media and Entertainment 360) has also run the Challenge Melbourne event for the last five years.
In addition, SME360 owns and operates the 2XU Triathlon Series in Melbourne’s Bayside area throughout the Australian summer. Other events in the company’s portfolio include the Great Australian Swim Series, Victorian Schools Triathlon Championships, Audax Alpine Classic cycling event, Giro Della Donna and Ride Daylesford.
Shepparton is in northern Victoria, Australia, approximately 181 kilometres northeast of Melbourne. Taking place this year on Sunday 11 November, the Challenge Shepparton event offers up ‘one of Australia’s most unique and athlete-friendly half distance courses on the national calendar.’
The Challenge Shepparton swim leg starts in Victoria Park Lake, which is regarded as ‘one of the best open water swim courses in Australia’. The organising team note that fresh water is pumped into the lake, then filtered through the natural filtration system in the wetland area, providing great water quality and visibility.
The bike course takes participants through the township of Mooroopna, then along cycle friendly country roads flanked by local farms and fields towards the township of Toolamba. The run consists of three 7.03 km laps. Runners head out along the lake edge and around Aquamoves where they enter the red gum forest and river flats. The course crosses the Goulburn River at two points on each lap.
www.challengeshepparton.com.au
www.challenge-family.com
www.SME360.com.au
