Apparel specialist Alé has announced its partnership with Granfondo Campagnolo Roma – the mass participation gran fondo that runs through the Italian capital. Taking place on 13 October 2019, the event jerseys, as well as exclusive merchandising, are designed by Alé.
Riders and fans will have the opportunity to purchase all merchandising of Granfondo Campagnolo Roma – jersey and shorts, windbreaker vest, gloves, caps and socks – both at the event and on the Alé website.
The jersey offered up by Alé for the 8th Granfondo Campagnolo Roma is a ‘lightweight top, highly breathable and rapid drying, ideal for warm and hot temperatures’. The shoulders are in a ‘super lightweight elasticized fabric, the cuff is raw cut for maximum comfort’. The back has three pockets with reflective inserts for maximum visibility.
Alessia Piccolo, CEO of Alé Cycling said “It’s a pleasure to be partnered with one of the most representative events of the Italian gran fondo panorama. We wanted the jersey of the Granfondo Campagnolo Roma to encapsulate the heart and soul of this beautiful city. At the same time, we gave that exclusive, particular and out of the ordinary touch that has always distinguished our designs.
The result is a unique and technical garment that plays with red and yellow, the symbolic colours of our capital city.”
Marco Rota, Summer Sports and Personal & Corporate Fitness Director of Infront Italy, said “An eye on history and an eye on the future. It is truly the binomial of tradition and innovation that unites Granfondo Campagnolo Roma and Alé Cycling.
“Alé combines a heightened sense of modernity with more than 30 years of experience in the production of cycling wear. This is the first characteristic that stands out in the special jersey created for Granfondo Campagnolo Roma. The official jersey, produced by Alé Cycling, celebrates the city and the event in its more classic aspects, while at the same time giving the event a lively and unmistakable look, making it even more unique.”
