3T is working directly with independent bike stores in the UK and Ireland, and supplying bikes & parts direct from the 3T European warehouse in Italy.
A release from the company noted…
‘After a successful collaboration with Saddleback as our UK distributor, we have mutually agreed that the best way to grow 3T further in the UK and Irish market is by working directly with dealers. This direct relationship makes 3T bikes more competitive while at the same time improving the margin and offering full factory support for the UK and Irish dealers.’
3T has been expanding its dealer direct program globally over the last three years. 3T now sells bikes and parts directly in the US, Canada, and almost all European countries. The company adds that UK and Irish dealers will now also be able to ‘benefit from a direct relationship with 3T, access to the B2B system, better pricing, margin and communication.’
“I am very grateful the way Saddleback built the 3T brand name into the UK and Irish retailers over the last years,” said René Wiertz, co-owner of 3T. “They have built a strong foundation on which we can further grow our bike business.”
Richard Mardle, Brand Manager at Saddleback said “It has been a pleasure to work with the 3T team and we are proud of what we have accomplished in the UK and Irish market over the last years. We wish 3T a lot of success for the future in working directly with the dealer network.”
René Wiertz continued, “‘We are looking to build a very selective network of around 25-30 3T Experience Centers throughout the territory.”
Discussions with several key dealers are ongoing. Dealers who are interested to become part of the select 3T bike network can contact René Wiertz at rene.wiertz[at]3T.bike
