Italian performance cycling and snow eyewear brand KOO has today announced a branding refresh. Moving to a ‘striking new cool blue motif’, KOO’s colour update aims to ‘evoke the crisp clarity of nature’s skies and seas.’
Launched ahead of new additions to its product range later this year, the brand refresh signals a ‘renewed commitment to provide high-performance, high-quality eyewear made for the outdoors and, above all, made in Italy.’
A release form the company continued…
‘At the core of KOO’s mission lies a deep commitment to offering cutting-edge products, entirely designed and crafted in Italy, which seamlessly blend technological excellence, superior materials and an iconic design.’
KOO is the choice of elite athletes across the globe including the Trek-Segafredo UCI WorldTour cycling team. All KOO eyewear is fitted with ‘industry-leading Zeiss lenses as standard for unparalleled clarity and protection.’
Each KOO product contains a number of innovative features designed to deal with the outdoors – whatever the conditions. From easily removable Zeiss lenses to ‘Active Airflow’ systems to prevent fogging, KOO’s products are adapted to the ever-changing outdoor environment.
Ylenia Battistello, KOO Sales and Marketing Director, said “We wanted our new visuals to evoke our product’s connection with nature as we know that this resonates with our customers.
“This deep new blue branding draws connections with the sense of freedom we derive from the outdoors, it speaks of the open expanse of the blue sky and sea, and the inspiration and joy that comes from pursuing the sports we love.
“This refresh arrives at an exciting time for the company as we look ahead to product launches in the not too distant future.”
