Apparel specialist ASSOS has announced that, starting from 1 October 2020, Raffaele Nardo is joining its executive team at its headquarters in Ticino, Switzerland, as Director of E-Commerce and Digital.
Raffaele Nardo brings 10 years of international e-business leadership experience in the fashion and luxury industry with a special focus on global digital and omni-channel strategy. He joins ASSOS from Philipp Plein, where he was the Global Head of E-Commerce, and he previously led ecommerce at Elisabetta Franchi.
In his new role, he will report directly to ASSOS CEO, Derek Bouchard-Hall, and work closely with the ASSOS Board to accelerate the brand’s ecommerce and omni-channel capabilities.
“We are very excited about Raffaele joining our team to lead our efforts to further improve the digital capabilities we need to meet the high expectations of our customers and dealers,” said Bouchard-Hall.
“Raffaele has a deep understanding of how to create a superlative consumer experience and has had remarkable success doing so with brands which share ASSOS’ exceptional standards and aspirations.”

Raffaele Nardo said “I’m really excited to start this new chapter of my career with such a leading company as ASSOS. The passion, the care, and the attention to the detail they put into their products is astonishing and inspiring.
“I feel honoured to be able to join this team and contribute to the success of ASSOS and its partners.”







