XTERRA has announced a partnership with COROS Wearables that positions the performance sports tech company as the official sports watch of the XTERRA US Trail Run Series.
‘The alliance puts COROS, makers of premium endurance sports wearables, in a prime position to connect with XTERRA’s active, international community of endurance athletes and outdoor enthusiasts. ‘
“XTERRA has been passionate about exploring and self-challenge for more than 25 years, so there is a wealth of authentic, trail-tested experience there,” said Lewis Wu, CEO of COROS.
“We’ve built our GPS watches to stand-up to the type of gritty challenges XTERRA athletes pursue; and through that process created the best option in the market for runners, triathletes, and adventurers.
“Our culture aligns naturally with XTERRA and with this partnership we have an opportunity to really connect our communities and push boundaries together.”
COROS multisport and adventure watches, worn and endorsed by elite runners such as Sage Canaday (who was second at the 2019 XTERRA Trail Run World Championship) and reigning XTERRA Trail Run Worlds Champ, Grayson Murphy, are known for their long battery life of up to 60 hours in full GPS mode.
COROS watches are designed for durability – and feature a sapphire glass screen material and a grade 5 titanium alloy bezel.
“COROS has been a game changer for endurance athletes because their GPS watches have amazingly long battery life,” said Sage Canaday. “They synch quickly and seamlessly on platforms like Strava and with one’s mobile device using the COROS app.
“Also, many of the COROS watches have different exercise modes and metrics from trail running to open water swimming and cycling. All the exercise program modes allow endurance athletes from many different disciplines to gather and view workout data effectively and efficiently both during their activity and afterwards.”
XTERRA World Tour president, Janet Clark said “Commitment to quality is a shared value for both our brands, and I’m confident XTERRA athletes will fall in love with COROS just as I did.
“It’s strong and reliable, and has great features that can truly enhance the aspirational XTERRA lifestyle.”
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www.coros.com
