Zwift has confirmed Garmin-Tacx, Toyota South Africa Motors (TSAM), Science in Sport (SiS) and Shimano as official partners for the 2020 UCI Zwift Cycling Esports World Championships. This year’s inaugural event takes place on December 9th.
Garmin-Tacx joins as Official Trainer Partner of the 2020 UCI Zwift Cycling Esports World Championships.
‘The partnership will see Tacx supply all participants with the Tacx NEO 2T Smart trainer. All participants will be competing on standardised equipment to endeavour to achieve the highest levels of fairness and equality.’
“We are thrilled to be the Official Trainer Partner for this inaugural event,” said Susan Lyman, Garmin Vice President of Global Consumer Marketing. “As a company that encourages athletes to push their limits year-round, we are excited to provide participants with state-of-the-art NEO 2T Smart trainers and be part of their success as they race to be the first-ever 2020 UCI Zwift Cycling Esports World Champion.”
Joining Tacx as an official partner is Shimano, expanding on its sponsorship of UCI Zwift World Championship events, joining as the Official Drivetrain partner.
Science in Sport (SiS) is confirmed as the Official Nutrition Partner with its new line of indoor nutrition, Turbo+, which is billed as the world’s first sports nutrition range designed to meet the demands of indoor training.
Toyota South Africa Motors (TSAM) will join as the Official Automotive Partner for the 2020 UCI Zwift Cycling Esports World Championships.
“We are delighted to join as an official partner of this historic sporting event,” said Glenn Crompton, Vice President of Marketing, Toyota South Africa Motors.
“The unique blend of esports and physical sport is particularly interesting for us. The world of cycling resonates well with our customer base while the buzz and appeal of esports present an opportunity for us to reach the next generation of Toyota drivers.”
“There’s no doubt that we are going to make history on December 9th,” said Eric Min, Zwift CEO and Co-Founder. “This will be the first esports World Championship to be officially recognised by a sporting governing body, and it’s one that embodies all the values of traditional sport.
“I’m delighted to welcome the official partners of the inaugural UCI Zwift Cycling Esports World Championships, and eagerly await to discover who will emerge victorious and take home those iconic rainbow bands.”
The UCI Zwift Cycling Esports World Championships will take place on December 9th 2020. The race will take place in Zwift’s flagship Watopia – on the Watopia Figure 8 Reverse Course, finishing on top of the KOM Forward climb.
Both the men’s and women’s elite fields will compete over equal distances of 50km with 483m of climbing in total. For the winner, a brand new rainbow jersey awaits. Further details, including the design of the new jersey, and rider start sheets will be announced in the coming weeks.
