NGX (Nutri-Genetix), billed as ‘the world’s first genetically personalised nutrition shake brand’, is experiencing overfunding on its Crowdcube crowdfunding campaign.
The company reports ‘wide investment in personalised nutrition… attracting big name investors and athletes to grow the business.’
The campaign went live in October, and reached its target in just three days. NGX is now looking to double its original goal across a mix of Crowdcube and angel investors.
NGX provides personalised supplement shakes based on an individual’s DNA. The company is estimated that the personalised nutrition market will reach upwards of US$11.5 billion by 2025 (source, Axiom Consulting).
The funding will be used for production and team expansion. NGX is currently reporting 100% month on month growth. Last week it welcomed global marketing specialist Jade Garrow Newport as CMO. It will also be offering career opportunities to multiple 16-24 year olds with support from the UK government’s Kickstart Scheme.
Co-founders Jeremy Poland and Hugo Jones said “With the trend for personalised nutrition forecast for huge growth in 2021, we’re delighted to be leading the way as the first genetically personalised nutrition shake brand.
“We have designed NGX to offer the consumer a totally new, cutting edge product suitable for weight loss, endurance or lean muscle gain – to improve both physical performance and mental health. It’s great to see it proving popular with not only our customers, but with the investors too.”
