This year, Le Coq Sportif is again putting the spotlight on the Yellow Jersey worn by the leader of the general classification at the Tour de France. There are three jersey models. These are inspired by the brand’s archives and the famous race’s history, ‘their Mondrian-style design enhances the distinctive colour of the general classification leader’s jersey.’
For its 46th year with the Tour de France, Le Coq Sportif is channelling its know-how to make three jerseys that meet riders’ technical requirements. The company notes that the specific choice of materials, such as Lycra, polyurethane and silicone, allow efficient regulation of the body temperature in accordance with weather conditions.
Flat seams as well as a panel of maximum breathability on the back optimise air circulation, ‘offering the leader a veritable second skin which is as aerodynamic as it is comfortable.’
Time to start – Yellow Jersey worn during second and third stages
In continuation of the one hundredth anniversary of the Yellow Jersey last year, for the Grand Départ in Nice, French kit supplier Le Coq Sportif is proposing a jersey depicting the Place Masséna. Inspired by Turin’s Piazza Vittorio Veneto, Place Masséna was built in 1830 and is now an integral part of Nice’s heritage. A focal point of the city, this architectural gem is given pride of place thanks to sublimation printing on the jersey.
Time to shine – Yellow Jersey worn from 4th to 20th stage
Each year the Tour de France winds through the countryside, mountains, towns, cities and villages of France. The stages are a challenge to the world’s greatest cyclists, with an increasing number of pretenders to the crown. With its Mondrian-style design and sublimation printing technique, Le Coq Sportif is also proposing a second Yellow Jersey depicting these out-of-the-ordinary and legendary roads.
Time to be a champion – Yellow Jersey worn during the 21st stage
The final wearer of the Yellow Jersey will be designated after crossing five mountain chains, taking in two islands and completing the individual time-trial whose finish line is on La Planche-des-Belles-Filles.
The rider who will claim the privilege of wearing the final jersey of the event’s 107th edition will put on ‘a symbolic specimen depicting the Arc de Triomphe, the historical and legendary monument that has welcomed the finish of the famous race since 1975.’
The collection is rounded off by a lifestyle pack made up of two black and white t-shirts and a cap with the wording ‘La Grande Boucle’ displayed horizontally in a touch of yellow, as well as two replica t-shirts of the sublimation printed square in Nice and roads of France.
The three Yellow Jerseys became available from 20th July in Le Coq Sportif stores, on-line on lecoqsportif.com, from the boutique.letour.fr web site as well as in the event’s partners’ specialised stores.
www.letour.fr
www.lecoqsportif.com
