USA Triathlon has teamed up with Addaday, a specialist in injury prevention and recovery technology, as the organization’s Official Recovery Partner through 2024.
The partnership brings Addaday’s award-winning technology and range of recovery tools to US National Team and Toyota US Paratriathlon National Team athletes as they prepare for the postponed Tokyo Olympic and Paralympic Games in 2021, as well as to USA Triathlon’s high-performance pipeline and development squads.
Addaday will also provide special offers and exclusive products to USA Triathlon Annual Members throughout the partnership and create a line of USA Triathlon co-branded handheld recovery products.
“It is a great honour for an organization like USA Triathlon to entrust the recovery needs of their athletes and trainers in Addaday,” said Ryan Dolan, Chief Marketing Officer at Addaday. “It is also a testament to how far we have come in developing industry-leading technology. We will continue to innovate and look forward to collaborating with USA Triathlon and helping their athletes live to their fullest.”
Chuck Menke, Chief Marketing Officer at USA Triathlon, said “For triathletes who take on multiple workouts per day and challenging sessions throughout the week, the workload is only sustainable if recovery is taken as seriously as the training.
“Addaday is disrupting the recovery space with industry-leading solutions to keep athletes healthy, mobile and bouncing back from every hard workout. USA Triathlon looks forward to helping bring Addaday’s technology to our elite and age-group athletes, so they can enjoy a sustainable multisport lifestyle and perform their best when it matters most.”
Addaday’s newest product, the BioZoom Jr, is billed as the world’s first compact cordless percussion massager and one of the quietest devices on the market.
‘The pint-sized, take-anywhere version of the original BioZoom percussion massager is designed to decrease muscle soreness and pain, increase blood flow and circulation, accelerate warm-up and recovery and increase range of motion.’
More Bluetooth connected devices that utilize Addaday’s ‘Adaptive Learning Technology’ are also in the pipeline.
Addaday is quickly making inroads in the Olympic and Paralympic Movements, having also announced partnerships with US Ski & Snowboard and USA Climbing in the last eight months.
Addaday is the Official Recovery Chair Partner of the IRONMAN and IRONMAN 70.3 US Series, and the Official Recovery Partner of the iconic Western States 100-Mile Endurance Run.
www.usatriathlon.org
www.addaday.com
