United Sports Brands (USB), which owns brands such as accessories specialist NATHAN, has acquired energy supplement brand Glukos Energy. Financial terms of the deal were not disclosed.
USB notes that it will ‘utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand’s continued focus on ground-breaking product innovation.’
“We’re very excited to add Glukos Energy to the USB portfolio of brands,” said Michael Magerman, President and CEO of USB.
“Glucose is your body’s preferred form of energy and it provides two times the energy, twice as fast. We believe that Glukos’s commitment to delivering clean, fast and delicious energy aligns with USB’s commitment to helping athletes perform their best.”
Roberto Gutiérrez, Director of Brand Marketing at USB, added “This acquisition provides the GLUKOS brand access to the resources and infrastructure that will allow it to expand and grow while continuing to provide the best sports nutrition products on the planet
“We promise to always make performance optimization our top priority and keep our commitment to clean ingredients, fast fuel from glucose and amazing taste. The partnership with USB will provide a great future for the Glukos brand.”
Glukos is the fifth brand in the USB portfolio, which includes:
- Shock Doctor mouthguards;
- McDavid compression and recovery;
- Cutters athletic gloves and glove grip technology; and
- Nathan Sports running essentials accessories.
A release from USB added that ‘Customers and retail buyers can look forward to seeing new products and marketing from Glukos in the coming months. Products in development include new flavours, formulations and formats.’
