ALÉ Cycling has become the technical partner of the World Tour outfit Team Bahrain Victorious. The partnership sees all pro riders in the team wearing ALÉ jerseys.
Landa, Pello Bilbao, Colbrelli, Capecchi, Milan and their teammates will wear the garments of the brand’s PR-S line. According to ALÉ, this is… ‘designed for and together with the pros, it represents a synthesis of the highest level of research and technical solutions developed by the brand in all these years of activity in the competitive sector.’
Along with the PR-S kit, the Bahrain Victorious team will also use protective garments (guscio softshell jackets, jackets and accessories) from the brand’s Klimatik line. This is positioned as a flagship collection specifically designed for protection: with waterproof and comfortable fabrics for tackling all weather conditions on cold and rainy days.
This is the third World Tour team that ALÉ has dressed with its garments. In addition to Bahrain Victorious, the company supplies the Movistar Team and Groupama FDJ. These are joined by the women’s World Tour teams Alé BTC Ljubljana and Movistar Team, as well as the Pro Continental Bardiani CSF Faizané, UEC (Union Européenne de Cyclisme) and FFC Fédération Française de Cyclisme.
“I am delighted to announce this agreement with the Bahrain Victorious team,” said Alessia Piccolo, CEO of APG srl, the company that owns the ALÉ brand. “This is the third team of the Men’s World Tour to be offered the opportunity of wearing our high-tech garments this year.
“This partnership means a great deal to us since it enables us to close an important loop in our communications and sponsoring activities.”
Team Bahrain Victorious’ first official engagement with the new apparel will be at the upcoming Giro d’Italia 2021.
