World Triathlon has announced that Maurice Lacroix is the new Official Timekeeper of the World Triathlon Championship Series. For two years, the brand will accompany many of the world’s best triathletes as they compete in the top-tier triathlon events around the globe.
Maurice Lacroix will make its debut as the Official Timekeeper at the opening race of the 2021 season, World Triathlon Championship Series Yokohama, taking place in Japan on May 15th.
The two winners of the event will receive the Maurice Lacroix Leader’s Timekeeper Trophy to be awarded to the series leader after each stop on the circuit.
World Triathlon President and IOC member, Marisol Casado said “We are so pleased to announce that Maurice Lacroix has been appointed the Official Timekeeper of the World Triathlon Championship Series.
“We are delighted to welcome such a prestigious new partner to the World Triathlon family and to work with them during this incredibly important Olympic and Paralympic year.”
Stéphane Waser, Managing Director of the Swiss brand, said “It is an honour for Maurice Lacroix to be the Official Timekeeper of the World Triathlon Championship Series for the next two years. We have always recognised the importance of being ambitious and focussed, traits we embrace in our company and share in common with these highly competitive athletes.
“The events will take place in a number of fascinating cities, upholding our company’s desire to associate the Maurice Lacroix brand with the vitality of urban life in the long term.”
Waser continued, “Prior to each event, every competitor has spent many hours training and honing their skills in each of the disciplines. Likewise, we have expended much time and effort refining our products, ensuring we deliver iconic design and high perceived value. Similar to the finest athletes, we are innovative and continue to crave more success. It is these shared values which made the World Triathlon Championship Series a logical partner for Maurice Lacroix.”
www.triathlon.org
www.mauricelacroix.com
