Previously only open to sponsors of the Brighton Marathon in Southern England, all sporting, lifestyle and fitness brands can now register their interest to be a part of the relaunch of the Brighton Marathon Weekend Expo this September.
‘The Brighton Marathon Weekend, home to one of Europe’s largest marathons, will see the reintroduction of the event’s expo following a five-year hiatus.
The expo will take place 10th-12th September 2021 in a prime new location within the event’s impressive Beach Village on Brighton Beach, ready to welcome thousands of runners, riders, their supporters and the general public over three action packed days.’
With a backdrop of the sea in one of the UK’s most vibrant cities, Brighton Marathon Weekend has become one of the favourite events in the UK sporting calendar.
‘At the centre of the event, the Beach Village and Expo will welcome 50,000 runners and riders on the Friday and Saturday of event weekend, who will collect their race packs and shop for new kit and products as mementos, or to reward themselves following a long period of training.
‘An expected 125,000 participants and general public will then flock to the Beach Village on the Sunday for Race Day, to meet and greet finishers, enjoy food concessions, bars, entertainment and soak up the electric atmosphere.’
“The Beach Village location offers guaranteed footfall in a unique setting where exhibition space can be tailored to a brand’s exact specifications,” said Event Director, Tom Naylor. “The expo will be a fantastic opportunity to showcase product and engage with our audience in a retail environment like no other.”
Exhibitors will also receive a host of additional benefits and digital promotion pre- and post-event, sent to all participants and the wider Brighton Marathon Weekend Community.
“The Brighton Marathon Weekend offers the very best to the running community within a unique and inspiring setting,” said Mike Martin, Marketing Director at 2XU. “Dedicated runners from beginners to pros welcome the opportunity to visit the expo and purchase the latest kit.”
Interested parties must register their interest by 28th February to receive further information and to discuss their own bespoke requirements or installations.
www.brightonmarathonweekend.co.uk/expo
