Global fitness brands Tough Mudder and Spartan have launched brand new charity partnership platforms in the UK called, ‘Mud with Meaning’ and ‘Race for a Cause’.
‘Since their creation, both brands have been proud to support charity fundraising through their global event portfolios which has helped raise over £20 million for a range of local and national charities over the past 10 years alone.’
With live events set to return in 2021, the organising teams add that both ‘Mud With Meaning’ and ‘Race for a Cause’ open up opportunities for tens of thousands of participants to raise vital funds for a number of causes and to help UK charities rebound following the past challenging year.
Specifically, the platforms aim to provide charities with the opportunity to collaborate with Tough Mudder and/or Spartan, allowing their communities to come together, try something new and to ‘take on world-class, challenging obstacle courses for fundraising, fitness and fun.’
Tough Mudder and Spartan Managing Director, Matt Brooke, said, “The COVID-19 pandemic has had a catastrophic effect on charitable fundraising with the loss of billions in income for the sector through cancelled participation events.
“Knowing our brands have an incredible track record when it comes to fundraising, we felt compelled to launch a platform that will drive real engagement, reach and noise for our UK charities and one which we hope can further amplify their in-house fundraising endeavours.
“Both of these initiatives are designed to inspire our communities to lead the way with charitable fundraising whilst enabling charities themselves to benefit from association and bespoke partnership opportunities with Tough Mudder and Spartan, helping them raise more money than ever before.”
Charities interested to find out more on how they can partner with Tough Mudder and Spartan this year, can reach out directly to the partnerships team via donald.young[at]spartan.com.
www.spartanrace.uk
www.toughmudder.co.uk
