Supersapiens, the energy management system for performance athletes, has announced that Chris Froome has joined the company as a technical advisor and investor.
Froome will be featured in Supersapiens marketing as… ‘a premier example for how the system and powerful data analysis tools help athletes discover endless energy and go faster longer.’
The Israel Start-Up Nation rider is one of the most successful Grand Tour riders of all time with seven Grand Tour titles, including four Tour de France victories.
Froome has been expanding his role within the industry in recent weeks. in late August it was confirmed that Froome had joined a consortium of investors on a funding round to back Factor Bikes and its parts and accessories subsidiary Black Inc.
Announcing the partnership with Froome, CEO and Founder of Supersapiens, Phil Southerland said, “We’re excited to welcome Chris to the Supersapiens team. His on-bike results speak for themselves – as does his tireless determination to extract the maximum performance from himself.
“Chris has been an early super-user of Supersapiens, utilizing Abbott’s biosensor, and his feedback has been invaluable in optimizing the system. Having someone of Chris’ calibre using, validating and helping develop Supersapiens is a great honour.”
The Supersapiens system is powered by Abbott’s Libre Sense Glucose Sport Biosensor. It is now available in Austria, France, Germany, Ireland, Italy, Luxembourg, Switzerland, and the United Kingdom – with regulatory approval pending on other countries.
Froome, whose 2018 victory at the Giro d’Italia involved an innovative fuelling strategy, said “I’m proud to be joining Phil and his team at Supersapiens. I’m constantly searching for improved performance from myself and my equipment.
“I’m looking forward to playing my part in bringing Supersapiens to performance athletes of all levels in cycling and beyond. It’s great to be part of something so genuinely game-changing.”
A partnership with global healthcare leader Abbott makes Supersapiens the only energy management system that directly integrates with a Bluetooth-enabled sport CGM (continuous glucose monitor) — the Abbott Libre Sense.
Together, Supersapiens can offer athletes access to ‘meaningful and actionable data’, with real-time glucose levels transmitted directly to a phone, Supersapiens wearables, select Garmin bike computers and smartwatches. Additional insights are available through integrations with TrainingPeaks and Apple Healt.
