A few days after his participation in this year’s Tour de France was confirmed, and having overcome serious injury, Chris Froome has now become the face of BKOOL.
The Israel Start-Up Nation rider is using and endorsing the BKOOL virtual cycling app – as it battles other virtual training platforms such as Zwift and RGT Cycling.
According to Spanish firm BKOOL, ‘Froome is able to train for the ascents of the mountain stages or the actual route of any race time trial from home, without losing sight of his training data.’
Chris Froome said “It is surprising just how realistic BKOOL is. I can ride on any route on the planet on my smart trainer, prepare for each race, or design my own workouts, whilst I can keep track of my live training data.”
BKOOL notes that… ‘virtual simulators have become a key part of the preparation for professional cyclists, offering the chance to plan each stage in the most detailed and realistic way possible.’
Formerly involved in both hardware and software, in 2019 the Spanish firm stopped manufacturing hardware in order to focus on its cycling simulator software. The company is now positioned as a technology company creating interactive and innovative solutions for sport and video-gaming.
In the cycling sector, BKOOL claims to have developed the most advanced and realistic simulator on the market. With BKOOL Fitness, the company has entered into the world of home fitness with a smartphone app enabling individuals to undertake classes with fitness instructors from home.
