Creative agency Conductor has been appointed as the global design, brand and content agency for RTM carbon fibre frame specialist TIME Bicycles.
The creative partnership, in collaboration with experienced cycling industry brand and creative director Jordan Hukee, will focus on product updates and launches throughout the next year.
‘New projects will address the dynamic needs of contemporary riders with the aim of enhancing TIME’s well-established tradition of excellence as Europe’s premier carbon bicycle producer and the industry’s leader in Braided RTM carbon fibre technology.’
“The TIME brand is steeped in innovation, history, technical excellence and creativity,” said Tony Karklins, Co-Chief Executive Officer at TIME Bicycles.
“We selected Conductor as our partner due to their outstanding track record, deep knowledge of cycling and passion for creativity.”
Jonathan Davies, Conductor’s co-founder, added “TIME is world-class brand and we’re extremely excited to help shape the next leg of the journey. As cyclists, TIME and its iconic moments in racing helped to forge our love of the sport. As creatives, TIME’s commitment to European manufacturing, design, engineering and precision is inspirational.”
www.timebicycles.com
www.conductorstudio.com
