Eurobike in southern Germany is hosting the 20th business exchange on future topics in cycle tourism. Travel Talk, the congress for cycle tourism, takes place on September 3, 2021 – enabling the bike and tourism sectors to meet up at the Eurobike show in Friedrichshafen.
A release from Eurobike notes… ‘While the tourism industry was having to struggle with opening strategies, hygiene regulations and bed capacities in order to ensure guests of an attractive, yet safe holiday, figures for the demand and take-up of ‘new’ and fun forms of bikes, such as gravel bikes, e-MTBs and cargo bikes, were going through the roof.
‘As the interface between the two sectors, cycle tourism is benefiting particularly at a local level. Since the advent of travel restrictions imposed by the pandemic – if not before – holidays on the doorstep or ‘staycations’ have become a megatrend.’
Eurobike notes that the term micro-adventure describes exploratory cycle trips in nearby areas both on and far away from roads and cycle paths. In the narrower sense, it involves short trips without a great deal of preparation, but a ‘high fun and recreational factor’.
Speakers include Gunnar Fehlau, who will be discussing latest developments with guests from the bike industry and tourism destinations. There will be sessions from the teams behind the blogs Radelmädchen and Heimatnomadin. In addition, there will be a keynote speech from Axel Carion, founder of the global ultra-distance cycling race series, Biking Man.
Examples from Swabia, in south-west Germany, as well as Slovenia, on influencer marketing and user-generated routes will serve to illustrate focus topics.
Meanwhile, the CEO of the European Cyclists’ Federation (ECF), Jill Warren, will be presenting a study on the bike-friendly status of European rail companies.
Alongside best-practice examples and the discussion of currently trending topics, brief pitch sessions on the subject of ‘Local to Global’ will present new products for cycle tourism.
Before, during and after the congress, though, the main focus will be on networking between the bicycle and tourism industries.
