Team Qhubeka ASSOS has announced its partnership with premium cycling shoe brand Gaerne for the 2021 season.
The latest endorsement deal follows on from recently confirmed partnerships such as the Busby road safety app, AFEX foreign exchange and Supersapiens glucose management.
Africa’s UCI WorldTour team, along with its under 23 team – Team Qhubeka – will see all riders across both outfits don the shoe brand as the riders compete at the highest levels of the sport.
A release from Team Qhubeka ASSOS noted… ‘This partnership is unique for this very reason and speaks directly to the unified nature of the team in ensuring that every single rider will wear Gaerne during a season which will see our WorldTour team race approximately 280 days.
‘Our riders will showcase the latest offering from Gaerne, the G.STL, which sets the new benchmark for innovation, ultimate race performance and comfort. The upper is made of one-piece of microfibre with laser-drilling to provide heat dispersion and a perfect climate.’
Marta Gazzola, Gaerne CEO, said “Our history with the team extends as far back as Gerald Ciolek winning Milan-Sanremo in 2013 when we sponsored the team as a Pro-Continental outfit.
“Gaerne is honoured to resume its collaboration with Team Qhubeka ASSOS; which includes some of the biggest names in the sport. In addition, what’s so special is the unique message that this team has through its philosophy of ‘Bicycles Change Live’s through its association with the Qhubeka Charity, and is a principal that’s fundamental to our business too.”
Doug Ryder, Team Qhubeka ASSOS Principal, said “Gaerne supported us from the beginning when our team first broke through into the world of professional cycling and we achieved some of our biggest successes together.
“The last few years Gaerne have continued to partner our UCI Continental Team showing their support and commitment to African cycling development and our program. I am really happy to welcome them back to our WorldTour team in 2021 and I want to thank our riders who committed to a single on bike shoe platform in support of the team.
“This talks directly to what Gaerne stands for and that is quality without compromise and to our philosophy of ‘Ubuntu’ – I am because we are.”
www.TeamQhubeka.com
www.gaerne.com/cycling
