A new event booking partnership sees The Great Run Company become the largest event organiser to run all of its bookings through Let’s Do This, the five-year-old Silicon Valley-backed event platform.
The new partnership includs the ballot for the Great North Run, the world’s biggest half marathon.
In 2022, over 250,000 participants are expected to register for a Great Run event through Let’s Do This.
Let’s Do This notes that the mass participation industry contributes an estimated £300 million per year to the British economy… ‘Despite trading coming to a standstill during lockdown, the industry is showing incredible resilience as it bounces back from the effects of pandemic.’
The Let’s Do This event marketplace platform has garnered investment from sporting stars such as Paula Radcliffe and Usain Bolt.
Figures from Let’s Do This show 2020 booking figures for the last week in October were just 20% of the previous year. This is in stark contrast with the same period in 2021, which saw a 210% increase in the number of people signing up to a sporting challenge, compared to 2019.
Co-Founder, Sam Browne, said “Our mission at Let’s Do This is to use the power of online to get people offline, off their sofas, and making moments that matter by having incredible experiences in real life together.
“Compared to other technology companies, we put people first, solving consumer problems and making people happy as a result. We can only achieve this by working closely with amazing partners who share this vision, partnering with the legendary Great Run Company is the ultimate expression of this and we are thrilled.”
Paul Foster, CEO at the Great Run Company said “Let’s Do This has unrivalled data and insights on how participants search, engage and ultimately convert. Together we’re planning to make sure the mass participation industry continues to play a pivotal role in getting the nation, fitter, healthier and more motivated.
“Like us they have a firm belief in the power of participation sports to transform lives and communities, and that by delivering world class customer experiences, this power is amplified.”
‘Let’s Do This’ 60-strong product, engineering & marketing teams run multiple weekly conversion tests across the entire consumer booking journey, resulting in a conversion rate 85% higher today than pre-covid standards. The platform is growing at its fastest rate ever, with revenue increasing 40% month on month.’
www.letsdothis.com
www.greatrun.org
