Her Spirit, the UK-based specialist fitness platform for women, has announced an apparel partnership with HUUB Design.
Her Spirit noted that… ‘Together we will develop a range of products, that women feel proud of, and enable them to want to be more active and feel part of a vibrant community of likeminded women.’
With a focus on building trust and belonging within its community Her Spirit notes that… ‘It is well documented, through campaigns such as This Girl Can, that women are worried about being judged:
- On their appearance during and after exercise;
- On their ability, whether they were seen as a beginner or ‘too good’; or
- For spending time exercising instead of prioritising their children, family or work.’
The company adds that it will seek to offer solutions for every woman, and the right sports clothing is a key element of this.
To kick of the new partnership, and aiming to get more women cycling over the winter, Her Spirit has launched the HUUB Tour de Her Spirit. This is a virtual cycling initiative on Zwift. It runs over five months and is open to all abilities.
www.herspirit.co.uk/programmes/tour-de-her-spirit
