Specialist fitness platform, Her Spirit, is launching a program to get more women active post-lockdown.
‘Women are disproportionately affected by lockdown and App has received Sport England funding to turn the tide.’
A release from Her Spirit points to ThisGirlCan’s powerful advertising campaign, which has highlighted the importance of exercise to women during lockdown. One potential reality is that the fallout of the COVID-19 pandemic threatens to take the UK back to a 1950s style of living.
Less than 25% of women are active enough for health benefits (Sport England) and 72% of mothers described themselves as the ‘default’ parent for all or most of lockdown (Sussex University).
During this unprecedented time where women’s wellbeing is being jeopardised by inactivity, nutritional misinformation and a rise in mental health issues – Her Spirit’s free to download app, which is supported by Sport England Lottery Funding, is offering support to help women take the first steps to start living a healthier lifestyle.
‘More than just an app, Her Spirit is a global community that inspires and supports women to transform their emotional, physical and nutritional wellbeing.’
Her Spirit has launched ‘Your Best Year Yet’, a movement that calls on women to put their health at the forefront of their lives and provides them with solutions to do so.
‘Your Best Year Yet’ aims to empower and enable women to make small but manageable steps that will lead to a fitter, stronger and healthier life for them and their family.
Her Spirit co-founder Holly Woodford said, “We created Her Spirit to challenge the failing diet and fitness industry that has left women discouraged by unrealistic or unsustainable programs.
“Her Spirit has an important role to play as we navigate Covid. It is empowering women to put their health first by offering professional personalised coaching, sensible training plans and expert advice within a supportive community.”
She continued, ‘Your Best Year Yet’ has been designed to help women take action, by harnessing the collective power of real women to help each other take small steps towards discovering what makes them happy and healthy, especially in such uncertain times.”
Physical Activity Expert Greg Whyte OBE, who sits on the Her Spirit Advisory Board said; “What sets Her Spirit apart is its global community and end to end solution for every woman, that constantly supports the user through to their end goal.
“The most effective way of reaching a physical or mental goal is to do something you enjoy rather than what you think or someone thinks you should be doing. Her Spirit caters to every member in a completely unique way so that their program, advice and plan is something that is challenging but fun from start to finish.
“Now more than ever is the time to support every woman and put them at the heart of recovery of COVID-19.”
The charity, Women in Sport, recently researched how women’s sport participation had been affected by Covid-19 measures, with the results showing women being disproportionately impacted by the lockdown, due to juggling home life and schooling.
Stephanie Hilborne who is Chief Executive of Women in Sport and on the Advisory Board of Her Spirit said; “Women in Sport believe no-one should be excluded from the joy of sport and activity. For far too long women have carried a disproportionate burden of responsibility at home and have rarely felt able to prioritise time for themselves.
“We think Her Spirit is a fabulous antidote to this ill in society, an inspiring way for women to break the mould and find their way to the exhilaration of exercise.”
The Her Spirit’s platform provides women with:
- Live streamed daily classes. These include sessions of: HIIT, yoga, core, aerobics, strength training, indoor cycling and low impact mobility.
- On demand meditation sessions
- Healthy breakfast, lunch and dinner options that are quick and easy to make and are updated every week.
- Daily motivational messages that help women with their upcoming goals and provide professional advice across physical, mental and nutritional sectors.
- Weekly mind, body and fuel community challenges that help build fitness and confidence for Her Spirit mass participation events.
- Her Spirit Podcast hosted by BBC Breakfast presenter Louise Minchin and BBC Triathlon presenter Annie Emmerson.
Her Spirit can be downloaded to all smartphones from the Apple or Google Play Stores, and classes can be streamed on all laptops, tablets or computers. Each user will be given free 30-day access to premium membership before deciding to continue with Premium Membership at £4.99 per month or £49.99 annually.
