IMG has tied up with accelerate360’s media division, A360 Media, in a new marketing partnership. This includes exposure for the Escape from Alcatraz Triathlon in media properties such as Men’s Journal and US Weekly.
‘The partnerships will result in exclusive content creation, collaborative brand partnerships and on-site activations.’
Accelerate360 is the largest magazine wholesaler in the US and owns over 30 media brands including US Weekly and Men’s Journal. The company’s internal brand and marketing studio manages proprietary brand development and marketing services. Located in Smyrna, Georgia and with offices and facilities across the US, accelerate360 has over 1,100 employees.
“This partnership with a360media underscores the ever-increasing importance of creating great content as part of our overall event strategy,” said Jennifer Lau, VP of Action Sports Events at IMG.
“Working with a collaborative media partner like a360 opens the door to new and exciting ways to showcase these events, and also helps us and our brand partners connect with our audience through dynamic and engaging content.”
accelerate360 Chief Marketing Officer Brian Gordon said “We’re inspired to be collaborating with IMG to deliver compelling stories to our audiences while providing brands with turnkey integrated marketing opportunities that engage consumers through experiences and content.
“Partnerships like these will be a distinct focus for our media brands going forward as we look to bring more value to our audiences and advertisers.”
As official lifestyle media partner, Men’s Journal will have an on-site presence at the two-day festival surrounding the Escape from Alcatraz Triathlon.
‘Men’s Journal will highlight the unique aspects of the Escape from Alcatraz Triathlon that make it one of the most sought out, bucket list events of the year for professional triathletes, Olympians, and adventurous amateur athletes.’
www.escapealcatraztri.com
www.img.com
www.accelerate360.com
