Following its Sports Emmy nomination for the coverage of the IRONMAN VR Pro Challenge on Facebook Watch, IRONMAN has announced the return of live event coverage on Facebook Watch.
The event coverage via the IRONMAN Now Channel on Facebook for the fourth straight year, will feature events from around the world in 2021. Available globally to fans on Facebook Watch, the coverage debuts on Saturday, May 1 with the Intermountain Healthcare IRONMAN 70.3 North American Championship taking place in St George, Utah (USA).
Live coverage on Facebook will also include the 2021 Supersapiens IRONMAN World Championship in Kailua-Kona, Hawai`i, on October 9th.
‘IRONMAN will produce its live coverage for a connected audience, incorporating unique viewer interaction through Facebook Watch parties, real-time polls, fan discussion, and user generated content.’
Following the IRONMAN 70.3 event in St George, coverage will continue at the inaugural Certified Piedmontese IRONMAN Tulsa triathlon, taking place on Sunday, May 23.
Coverage will also return to the red rock canyons in St George, Utah for the 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission on September 17-18, with top professional and age-group triathletes from around the world testing their mettle.
The 2021 Supersapiens IRONMAN World Championship will again receive week-long programming, culminating in nearly a full day of live race coverage on Saturday, October 9. The last IRONMAN World Championship broadcast, in 2019, included more than 20 hours of live race day coverage, including everything from the early morning body marking to the final hour finish line celebration.
Additional races with live broadcast coverage will be announced as the year unfolds.
Throughout the year, the fully produced live event broadcast coverage will be hosted by past champions of IRONMAN and IRONMAN 70.3 events, including Dede Griesbauer, Matt Lieto and Michael Lovato, as well as IRONMAN World Champions and Hall of Famers Paula Newby Fraser and Greg Welch.
Live race broadcast coverage of a number of 2021 events as well as a range of on-demand programming will be available on Facebook Watch globally via the IRONMAN Now Facebook Watch Page – www.facebook.com/IRONMANnow.
