Supersapiens and IRONMAN have announced a major expansion of their recent partnership agreement, which now includes title partnership for the 2021 and 2022 IRONMAN World Championship in Kailua-Kona, Hawai`i, as well as several marquee IRONMAN events in Europe.
Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is a direct-to-consumer energy management ecosystem and application for athletes. The device and app gives users real-time visibility into their blood glucose, allowing them to fine-tune fuelling strategies for training, racing, and recovery.
A collaboration with global healthcare leader, Abbott, and proprietary set of data interpretation tools within the app makes Supersapiens… ‘the only energy management ecosystem that directly integrates with a Bluetooth-enabled CGM (Continuous Glucose Monitoring), pushing the future of fuelling and sports performance.’
In addition to title sponsorship in Kona for the next two years, Supersapiens will also become title partner for IRONMAN Hamburg in Germany, IRONMAN France in Nice, IRONMAN UK in Bolton and IRONMAN Italy Emilia-Romagna in Cervia.
The latest announcement expands an existing partnership, announced earlier this year when Supersapiens became the Official Real-Time Energy Management System Supplier for IRONMAN and IRONMAN 70.3 events in Europe. The original partnership between the two companies was announced in February 2021.
“As athletes, we understand the challenge, struggle, and commitment of training for endurance events like IRONMAN and IRONMAN 70.3,” said Supersapiens founder and CEO, Phil Southerland.
“Don’t let fuelling be the reason for not achieving your time goal. We’ve seen how more fuelled training minutes can translate into bigger performance gains and more efficient recovery. We are truly excited to work with IRONMAN athletes.
“For these superhumans, they put so much time and energy in training for 1-2 key events per year. There is too much on the line for them to take a chance on fuelling during race day. We look forward to seeing the personal satisfaction of goals achieved from 100s of thousands of IRONMAN athletes around the world.”
“We are excited to extend our relationship with Supersapiens as title partner for our IRONMAN World Championship, the pinnacle event in our sport,” said Andrew Messick, President & CEO of The IRONMAN Group.
“As many athletes have learned the hard way, getting nutrition wrong can ruin an athlete’s race. At IRONMAN we are committed to bringing solutions and technology to our athletes to help them prepare and perform in our events. Supersapiens’ innovative technology and real-time in-sights give athletes the ability to achieve their performance goals as they endeavour for the ultimate red-carpet glory.”
Travis McKenzie, Vice President of Marketing at Supersapiens, added “At our core, Supersapiens is a company of dedicated athletes who inherently understand the road to Kona.
“Our innovative energy management system allows athletes to monitor their glucose levels in real-time using the Abbott Libre Sense Glucose Sport Biosensor and the Supersapiens app. Until now, effectively fuelling an athlete’s training, recovery, and racing has been a guessing game.
“Using this innovative technology, athletes can make immediate performance gains and get a step closer to mastering the fourth discipline of triathlon.”
Additionally, as part of the new partnership, IRONMAN and Supersapiens will introduce the Supersapiens Sub Club Training Platform giving athletes access to education, coaching and support to reach specific time goals in their upcoming IRONMAN events.
The program will roll out in late-April and will be supported by the IRONMAN U Coaching Network. Here, athletes will have access to exclusive content and expert knowledge to master fuelling for their training, recovery and racing needs.
Supersapiens launched to the public in September 2020 and the Supersapiens ecosystem, including the Abbott Libre Sense Glucose Sport Biosensor, is available now in select European markets at www.supersapiens.com. Athletes can also join this waitlist to be first in line when Supersapiens products becomes available in new markets.
2021 IRONMAN partner events:
• IRONMAN 70.3 Kraichgau
• IRONMAN 70.3 Switzerland
• IRONMAN 70.3 Luxembourg
• IRONMAN Frankfurt (European Championship)
• Supersapiens IRONMAN UK
• IRONMAN Austria
• IRONMAN 70.3 Les Sables d’Olonne
• IRONMAN Switzerland Thun
• IRONMAN 70.3 Ireland
• IRONMAN 70.3 Graz
• IRONMAN Ireland-Cork
• IRONMAN 70.3 Vichy
• IRONMAN Vichy
• Supersapiens IRONMAN Hamburg
• IRONMAN 70.3 Duisburg
• IRONMAN 70.3 Zell am See-Kaprun
• Supersapiens IRONMAN France
• IRONMAN 70.3 Nice
• IRONMAN Wales
• IRONMAN 70.3 Weymouth
• IRONMAN 70.3 Aix en ProvencePays d’Aix
• IRONMAN 70.3 Italy Emilia-Romagna
• Supersapiens IRONMAN Italy Emilia-Romagna
• IRONMAN 70.3 Venice-Jesolo
• Supersapiens IRONMAN World Championships Kona
• IRONMAN 70.3 Sardegna
www.supersapiens.com
www.ironman.com
