Leg recovery specialist Reboots is a new sponsor of IRONMAN World Champion Anne Haug. The company notes that it is supporting the pro triathlete with ‘innovative regeneration methods’, as Haug looks to defend her world title in 2021.
As a brand ambassador, Haug will ‘educate the triathlon community about the importance of proper recovery for both professional and amateur athletes.’
“We are overly excited to announce our partnership with Anne and are proud to provide our products to the best triathlete of our time,” said Tom Keller, founder of Reboots. “Reboots will help her take her recovery to the next level to achieve her athletic goals.”
For this purpose, the company is equipping Anne Haug with almost its entire product portfolio: from Recovery Pants to Recovery Boots and Recovery Arm Cuffs.
“The product simply convinced me,” said Haug. “Since Reboots have numerous different functions, I can use them in a variety of ways. Better regeneration means better quality training. I hope to be able to prevent injuries, implement training stimuli more effectively, and complete higher-quality sessions.”
Reboots already sponsors a variety of athletes from a wide range of sports: ranging from pro cycling to crossfit, martial arts and winter sports. With a two-year partnership with Anne Haug, Reboots is now emphasizing its activities in triathlon.
The recovery start-up sees particularly great potential in all areas of multisport… ‘as the all-around competition, consisting of the three individual disciplines of swimming, cycling and running, pushes the boundaries of endurance performance into completely new dimensions.’
