Selle Italia has announced the extension of its agreement with IRONMAN. Previously, a partner of the IRONMAN European Series, in 2019 and 2020, from 2021 the Italian brand becomes the Official Bicycle Saddle, and a Supplier Partner of the IRONMAN Global Series.
Selle Italia is also collaborating with IRONMAN to expand its digital footprint by becoming an Official Platform Partner of the IRONMAN Virtual Club. The expanded agreement includes a further element: the production and sale of a triathlon saddle, featuring the IRONMAN logo.
“We are pleased to announce the extension of this important partnership with IRONMAN in 2021 and for the entire IRONMAN Global Series, a collaboration that once again confirms our commitment in the triathlon segment,” said Giuseppe Bigolin, President of Selle Italia.
He added, “With the IRONMAN Virtual Club, our strong focus is on pursuing a strong and complete digitalization strategy.”
Matt Wikstrom, IRONMAN Senior Vice President of Global Partnerships, said “We are thrilled to extend our global relationship with Selle Italia and, as part of this, launch a line of co-branded ‘Watt’ saddles.
“The Watt saddle is the ideal product for triathlon, and we look forward to sharing this collaboration with the IRONMAN community.”
The new agreement provides for the production and sale of the triathlon specific, IRONMAN branded Watt saddle, both via online channels and at the official IRONMAN Merchandise Store.
The model was originally launched by Selle Italia in 2020, and the Italian brand has had a collaboration with two-time winner of IRONMAN World Championship, Patrick Lange.
The IRONMAN-branded saddle will be available in two variants:
- Watt Kit Carbonio Superflow with carbon rail for maximum performance; and
- Watt Gel Superflow with TI316 rail and a layer of gel inside the padding – in the front area – for greater comfort.
As part of its agreement Selle Italia products will be exhibited internationally and available to the more than 250,000 IRONMAN and IRONMAN 70.3 athletes who compete on average every year.
www.selleitalia.com
www.ironman.com
