Continuing a long-standing partnership between Le Coq Sportif and the Tour de France, there are two different main jersey designs for this year’s Le Tour.
The first yellow jersey, embellished with the Triskell, the symbol of Brittany and representing the three elements, water, earth and fire, will be worn on the Breton stages. This embellishment is also found on the black jersey of the Grand Départ capsule collection.
As a tribute, Le Coq Sportif has gone further and put forward a capsule in honour of its legendary ambassador Bernard Hinault, designed by him and a team of amateur cyclists.
‘The five-time winner of the Tour was able to test and appreciate the products in the colours of Brittany during a cycling trip in his homeland of Côtes d’Armor.’
The second main jersey design aims showcase the event’s grand finish. The road from Les Champs-Elysées to the Arc de Triomphe appears on the yellow jersey, the green jersey and the white jersey.
To reinforce its attachment to Le Tour de France, Le Coq Sportif is offering four ‘stories’:
- Grand Départ 2021 Bretagne,
- Tour de France,
- Histoire de la Grande Boucle, and
- Bernard Hinault Le Blaireau
All ‘stories are told in capsules’. These capsule collections are complemented by two t-shirts… ‘so everyone can find something to enjoy on the bike and in everyday life.’
www.letour.fr
www.lecoqsportif.com
