London-based brewery, Small Beer Brew Co, has launched the Small Beer Strava Challenge, to ‘celebrate the launch of its 100% recycled cycling jersey and to encourage cyclists to rediscover the joys of the open road after months of lockdown.’
The challenge invites cyclists to navigate a route that draws the outline of Small Beer’s stubby bottles before sharing on social media. Small Beer will then shortlist the best routes and pick a winner at random to receive a free mixed case of its award-winning low-ABV Small Beer.
The challenge on Strava runs until the end of June.
The Small Beer limited edition 100% recycled cycling jersey is positioned as ‘a rallying cry to enjoy the freedom of local adventure after an eternity of lockdown at home.’ To help raise awareness of the importance that exercise has on physical and mental health, 100% of profits from sales of the jersey will be donated to MIND Mental Health Charity.
The jersey will retail for £75 and is available now on Small Beer’s website.
www.theoriginalsmallbeer.com
www.strava.com
