USA Triathlon has partnered with California-based company MANSCAPED – which produces men’s grooming products including electric trimmers, razors and formulations – as its ‘official grooming partner’ through 2021.
MANSCAPED will offer an exclusive discount to USA Triathlon Annual Members, as well as additional promotions throughout the year, and will produce a national commercial spot featuring USA Triathlon elite athletes.
The company will also serve as the presenting partner of the Power Within Virtual Tri to Tokyo, a team-based virtual event that challenges participants to complete a total of 5,843 miles of swimming, biking and running — the distance from the U.S. Olympic & Paralympic Training Center in Colorado Springs to Tokyo’s Odaiba Marine Park, which will host the triathlon competitions for the Olympic and Paralympic Games Tokyo 2020.
The Virtual Tri to Tokyo is scheduled to run from July 19 to September 12, and registration will open on June 23.
“The USA Triathlon team is made up of some of the greatest endurance athletes in the world,” said Joey Kovac, Senior Director of Marketing at MANSCAPED. “We’re completely honoured to be able to support them with the return of sport’s biggest stage this summer.
“Our products help unlock that race day confidence and allow these elite competitors to be ready for anything out there, without the need to worry about down there.”
A partner of the Testicular Cancer Society, MANSCAPED adds that it is dedicated to raising awareness of men’s health issues and cancer risk while sharing the importance of early detection and self-screening.
The company also provides discounts to members of the US Armed Forces, first responders and healthcare workers.
“USA Triathlon is thrilled to partner with MANSCAPED, a company that values and prioritizes men’s health, wellness and hygiene, without taking itself too seriously,” said Victoria Brumfield, USA Triathlon Chief of Staff and Chief Sport Development Officer.
“We look forward to introducing MANSCAPED’s best-in-class grooming products, along with a heavy dose of entertainment value, to the USA Triathlon multisport community.”
MANSCAPED is a partner of several other national and international sports teams and organizations. These include global mixed martial arts giant UFC, the National Football League’s San Francisco 49ers, the National Hockey League’s Montreal Canadiens and Ottawa Senators, Germany’s professional handball club Füchse Berlin, and professional football clubs the Wolverhampton Wanderers (Premier League), the Shamrock Rovers (League of Ireland Premier Division), and Hibernian FC (Scottish Professional Football League).
www.MANSCAPED.com
www.usatriathlon.org
